At present, Star runs two regional sports channels Star Sports 1 Hindi and Star Sports 1 Tamil. Star is running promos on Telugu channels announcing the arrival of the new channel. The broadcaster has roped in Telugu star Rana Daggubati to promote the new channel.
Star Sports 1 Telugu will have dedicated Telugu commentators for live sporting events. The graphics will also be in the Telugu language.Star’s regional sports channels are home to India cricket and local sporting leagues like the Indian Premier League (IPL), Pro Kabaddi, and Indian Super League (ISL).
Now, Star’s sports portfolio will comprise nine SD and five HD channels. Other channels include Star Sports 1, Star Sports 1 HD, Star Sports 2, Star Sports 2 HD, Star Sports 1 Hindi HD, Star Sports Select 1, Star Sports Select 1 HD, Star Sports 3, Star Sports 1 Hindi, Star Sports Select 2, Star Sports Select 2 HD, Star Sports 1 Tamil, and Star Sports First.