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HomeNewsNational NewsMMA launches a global Ad Fraud council with local chapters
Monday, 11 March 2019 05:25

MMA launches a global Ad Fraud council with local chapters

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To battle ad frauds, the Mobile Marketing Association (MMA) in India has launched a global Ad Fraud council with local chapters. It has also launched 3-city roadshow series on Ad Fraud across New Delhi, Bengaluru and Mumbai. 

The first roadshow is being held on 13 March in Delhi, followed by Bengaluru on 27 March and Mumbai on 18 April.

MMA India country head Moneka Khurana commented, “The major 2 challenges faced by marketers in mobile advertising are mobile ad fraud and brand safety. MMA is enabling marketers with the required know-how and expertise through the roadshows to learn about brand safety and Assess, Combat and Track Ad Fraud which is slated to rise by 40% in 2019 and is continuously leading to huge losses in marketing dollars spent.”

As per ThreatMetrix, mobile fraud reaches 150 million global attacks in first half of 2018, a 24% year-over-year increase. 25% of new eCommerce account applications were found to be fraudulent, a 130% increase compared to 2017. Bots are also booming; 2018 registered a total of 2.6 billion bot attacks, a 60% step up from Q1 to Q2 2018. Another report by Intercepted says shopping, followed by gaming, finance, travel and social are amongst the most vulnerable categories in mobile ad fraud.

According to BARC India CEO Partho Dasgupta, “Ad fraud is a battlefield. MMA’s roadshow brings together all stakeholders of the business who will discuss the nuances of app-based performance marketing while highlighting the changing fraud detection landscape of India. Such a platform benefits everyone.”

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