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Tuesday, 12 March 2019 05:44

FICCI Frames 2019: “I&B Ministry working on National Broadcast Policy”: Amit Khare

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While delivering a keynote address at FICCI Frames 2019 on 12 marches, the I&B Ministry secretary Amit Khare said that the draft of the proposed National Broadcast Policy is being prepared in consultation with key stakeholders. He added the ministry is working with Federation of Indian Chambers of Commerce & Industry (FICCI) on this policy.

As per him, the ministry received a representation from FICCI to have a national media policy. However, the ministry did not go with the nomenclature of National Media Policy as the term media has a very wide meaning.

He said: “So we have thought of having a National Broadcast Policy. The draft is being prepared and we are working with key and other stakeholders. So that India has a National Broadcast policy and the second will be a policy or a strategy paper as to how the film industry and entertainment industry strategizes for 2025.”

On regulation, he said: “There is no reason to believe that person sitting in Delhi would be more knowledgeable or more prudent compared to the industry people who are dealing with the subject on a day to day basis.”

He added: “There is a need to rethink. There is a need to meet this challenge and also which is a great opportunity in terms of content which will be used by the customer or the client at the other ends. This technological change is taking place at a very rapid pace.”

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