Star India MD Sanjay Gupta commented: “We launched Star Sports in Hindi followed by Tamil. Recently, we added Star Sports 1 Telugu. We are launching Star Sports in Kannada followed by Bengali, Malayalam, and Marathi. We are trying to make sports accessible to every consumer in their language at an affordable price.”
Star Sports 1 Marathi will be Star’s sixth regional sports channel. Currently, Star has five regional sports channels including Star Sports 1 Hindi, Star Sports 1 Tamil, Star Sports 1 Telugu, Star Sports 1 Kannada, and Star Sports 1 Bangla.
The MIB has also approved Sun TV Network’s name change applications to rename Udaya News and Gemini News to Sun Marathi and Sun Bangla.
As per Sun TV Network management, Sun Bangla will have breakeven by end of the second year from its launch with a market share of 10-15%. It expects the channel to garner 10% share in the Bangla market quickly.