The second spot was gained by Hindi news category which garnered a growth of 4.38%. DD News registered the highest OTS with 98.2% in HSM excluding less than 1 lakh market. Music genre garnered third position and grew by 30.5 per cent. 9XM channel gained the highest OTS with 94.4 per cent in HSM excluding less than 1 lakh market.
The youth segment grew by 1.76 per cent and stood at fourth, with MTV getting 75.3% in HSM excluding less than 1 Lakh market. Hindi movies grew by 1.13 per cent, with B4U Movies channel securing 87.5 per cent in HSM excluding less than 1 lakh market.
For the uninitiated, OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.