As per his claims, Star India captures 30% share of TV and digital video advertising each. It also takes 40% of the local TV affiliate or subscription revenue. He also revealed that the company is looking to maximise its ad revenue by building a cross screen advertising engine.
He said: “Today, Star captures 30% of all TV advertising and almost 30% of all digital video advertising as well. It also takes 40% of all TV affiliate revenue. Our goal is to improve these shares further with a cross screen advertising engine.”
“For every four hours of content consumed in India on TV as much as 1 hour consumer on Star network channels. Star has 65% share of sports viewership in India,” he added.
He elaborated: “In the last two decades, Star has developed a capacity to develop market leading entertainment and sports content in eight languages. For every four hours of TV watched in India, 1 hour is on Star. Star broadcasts 250 days of live sports every year and has a 65% share of sports viewership in India.”
“On Star owned OTT platform Hotstar, he commented: We achieved this by staying ahead of the curve. When everyone was dismissive that India is a data dark market we anticipated the impending shifts and built Hotstar. We kept mobile and particularly Android at the centre of our strategy and created an app that was high-quality and feature rich but at the same time was light and nimble.”