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Sunday, 12 May 2019 12:43

Several hundred advertisers leave TV in Q1 2019: TAM report

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As per a latest TAM report, around 400 advertisers and 450 brands quit TV for advertising in Q1 of 2019 as compared to the corresponding quarter last year. The quarter also saw an indexed dip of 5 per cent in TV ad volumes as compared to January-March 2018. 

The report said while the whole marketing industry has been showing certainty over the improving relevance of television as an advertising medium and several reports indicating a steady year-on-year growth for it, there are some worrying sign for the medium, denoting a significant dip in the number of brands and advertisers relying on it for their communications. 

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