The channel is available on DD free dish and other cable and DTH networks.
Broadcasting India CFO and COO Sandeep Gupta commented, “This new channel is a unique offering for the audience with a premium packaging unseen in the Bhojpuri genre. As a content mix, we are offering audiences a mix of devotional songs, festive programming during cultural events.”
The channel has also launched a campaign ‘Dilwa Bhojpuri Ba’ which is core to every Bhojpuri person who is truly Bhojpuri at heart and shows how the community is so closely connected both with the culture and language.
At present, there are six programming bands namely Patna Talkies, Bhojpuri Multiplex, Gorakhpur Theatre, Arra Chappra Hall, Banaras Mahal & WTPs.