BJP was the biggest spender. The BJP spent Rs. 4.23 crore on over 2,500 ads on Facebook. Supporting pages such as ‘My First Vote for Modi’, ‘Bharat Ke Mann Ki Baat’ and ‘Nation with NaMo’, too, saw over Rs. 4 crore being spent on ads on the social-networking platform that has well over 200 million users in India. On Google’s platforms, the party has spent more than Rs. 17 crore.
As per Facebook’s Ad Library Report, there were 1.21-lakh political ads, with a total spending of more than ₹26.5 crore between February and May 15 this year. Ad spend on Google, YouTube and partner properties since February 19 stood at ₹27.36 crore, with 14,837 ads.
Congress Party spent ₹1.46 crore on Facebook for 3,686 ads. It shelled out another ₹2.71 crore on Google’s platforms with 425 ads. All-India Trinamool Congress spent ₹29.28 lakh.
Kejriwal’s Aam Aadmi Party shelled out ₹13.62 lakh for 176 ads on the Facebook page. Interestingly, Google’s political ad dashboard showed that Auburn Digital Solutions was running AAP’s campaigns, and had spent ₹2.18 crore from February 19 onwards.