Not only Bengali, this channel will be the first non-Hindi, non-South regional kids channel in India. Sun TV Network is the only media group to have kids channels in regional languages like Tamil, Telugu, Malayalam, and Kannada. Sony YAY! is the only channel to have a Bangla audio feed.
The Kids genre is growing attractively and According to a BARC India report, the kids’ TV viewership in India has grown 31% in the last five years to touch 31.6 billion impressions in 2017 compared to 24 billion impressions in 2012.