Star India had got the ministry’s nod to rename its licences Star Movies Kids and Star Movies Kids HD to Star Sports 1 Bangla and Star Sports 1 Marathi. Star Sports 1 Bangla launched on 5th March.
Star launched Star Sports in Hindi followed by Tamil. Recently, it added Star Sports 1 Telugu. Now it is launching Star Sports in Kannada followed by Bengali, Malayalam, and Marathi. By this, the broadcaster is trying to make sports accessible to every consumer in their language at an affordable price.
Now, Star’s sports network comprises of 16 channels including five in high definition (HD). It operates channels in six languages namely English, Hindi, Tamil, Telugu, Kannada, and Bangla.