BARC said: “Please note that as per representations received from various stakeholders and as per our board mandate, we are in the interim reverting to our earlier process for treatment of landing page. The same will be reflective from Week 23 onwards till further notice. The process is also under review by the board.”
BARC has started filtering out outliers from the landing page following representation from the industry. The agency has neutralised the reach outliers (abnormal reach) for the week 23 data.
As per BARC India, it cannot identify landing pages. Therefore, it has been identifying reach outliers. This practice of identifying reach outliers is followed for all channels, however, the impact is more pronounced for smaller viewership channels like English news, business news.
As reported earlier, Telecom Regulatory Authority of India’s (TRAI) landing page direction was set aside by the Telecom Disputes Settlement and Appellate Tribunal’s (TDSAT) judgement; the TRAI order barred broadcasters and distribution platform operators (DPOs) from placing a channel on the landing page.