The ad insertion trend of the general election campaign in 2019 and 2014 was almost similar barring the fact that the election campaign on TV remained ahead of other mediums throughout 2014, as per report.
April-May was the hot period as more than 90% of the political ad insertions appeared during this period while it was 80% in April-May 2014. The ad insertion was at its peak in the month of April for both the elections years i.e. 2014 and 2019.
Also, there was a 3 times rise in the ad insertions of political ads in May 2019 on TV medium compared to May 2014. The political ads in the month February and May 2019 increased by 3 and 7 times respectively compared to respective months in 2014.
Nearly 90% of the ad insertions of political ads aired on the radio during April-May’19, while it was less than 80 in April-May’14.
Among parties, Congress, Bharatiya Janata Party (BJP), Shiromani Akali Dal (SAD), Telugu Desam, and YSR Congress Party were the top 5 advertisers on TV during the 2019 elections. Congress was the biggest spender with 33.1% share of ad volume in 2019 compared to 39% in 2014. BJP’s share grew marginally to 32.6% from 32%.