The channel has always been known for its authentic recipes, innovative content and has a high equity with the viewers. All the chefs on the channel are celebrity stars with large fan following across India and in international markets as well. With its decision to go FTA, the channel is continuing its commitment to make its programming available to larger audiences of the country.
India’s most loved Masterchef and Padma Shri Awardee Mr Sanjeev Kapoor, will be seen sharing recipes in his irrefutable and loved style since many years. Celebrity chefs including Chef Harpal Singh Sokhi and Amrita Raichand will continue to delight viewers with their popular programmes and recipes. Channel is also investing in many new faces and talents who will showcase different cuisines and solutions for the millennials.
Speaking on turning FTA, Masterchef Sanjeev Kapoor owner of the channel said “We at Foodfood constantly endeavor to bring innovative food programming to our viewers. As the first 24-hr food and lifestyle channel in the country, we have broken mindsets and created many firsts over the last 8+ years. Going FTA is our next milestone in our series of firsts, and we attempt to change the dynamics of Food Lifestyle programming in Cable and Satellite homes.”
The channel will be available across all leading DTH and MSO Cable networks of the country.