Its subscription revenue increased by 48% to Rs 424 crore from Rs 286 a year ago, and standalone revenue comprising of its news business grew by 29% to Rs 298 crore from Rs 232 crore.
TV18 chairman Adil Zainulbhai commented: “We have seen a strong uptake in the new tariff regime which places the consumer even more at the center of the broadcasting business model. Class-leading value, genre-defining content and a pipe-agnostic approach are the tenets which we believe will continue to propel our portfolio forward.”
As per claims made by TV18, its news bouquet (20 channels) maintained its #1 position. TV18’s Q1 viewership share in the news was 10.1%, up from 9.3% post NTO implementation. Entertainment (Viacom18+AETN18+Indiacast) revenue saw 5% jump at Rs 899 crore compared to Rs 857 crore. The company highlighted that the 5% growth is amidst weakness in overall ad-spends and a sharp reduction in ad-revenue of channels shifted from FTA to Pay.
Not only mainstream, but its regional entertainment channels in Marathi, Gujarati and Kannada movies gained strength. Following up on the launch of regional movie channel Colors Kannada Cinema last quarter, the company launched Colors Gujarati Cinema to further cement its portfolio leadership in these regions.