With this new logo, the broadcaster aims to immerse viewers in the entire spectrum of life in the animal kingdom will kick start its 20th-anniversary celebrations in India.
Discovery India MD South Asia Megha Tata commented: “We have launched 20th anniversary of Animal Planet in India by refreshing our brand identity and brand personality. The channel’s mission is to celebrate & explore our vital, enriching and ultimately humanizing connection with the animal world. The new look Animal Planet will offer trusted heaven for the whole family to enjoy the best of wildlife content.”
On logo front, the channel will adopt a new Animal Planet mark incorporating the image of a leaping elephant. The new identity aims to keep the childhood joy and wonder of animals alive by bringing people up close to animals in every way with content that explores undeniable bond forged between animals and humans.
Henceforth, there will be an increased focus on content based on Indian wildlife starting with anthologies such as the second season of ‘100 Days 100 Tales’ and ‘Animal Planet Presents’.