Its domestic ad revenue for the quarter ended 30th June has seen moderate growth of 4.2% year-on-year (YoY) to Rs 1132.2 crore due to the conversion of two free to air (FTA) channels to pay and the implementation of the Telecom Regulatory Authority of India’s (TRAI) new tariff order (NTO).
As reported earlier, ZEEL converted Zee Anmol and Zee Anmol Cinema to pay and along with other private broadcasters pulled out these channels from free direct to home (DTH) platform DD Free Dish, which has an estimated 30 million customers.
ZEEL feels that implementation of the tariff order was underway during the quarter, the reach and viewership of all entertainment networks got affected.
It said: “Due to this uncertainty, some of the brands moved a part of their advertising spends temporarily to sports channels airing cricket events which promised a higher reach. As the impact of tariff order normalises and the festive season begins, the advertising growth is expected to return to its normal trajectory.”
Its domestic subscription revenue grew by 46.7% YoY to Rs. 624 crore. Its consolidated subscription revenue grew by 36.7% to Rs. 708.8 crore during the quarter from Rs 518.6 crore. However, its international subscription revenue declined by 9.2% to Rs 84.8 crore.
ZEEL MD and CEO Punit Goenka said: “ZEEL delivered another quarter of strong performance despite the operational challenges faced by the industry due to the implementation of TRAI tariff order. We have witnessed a strong uptake of our channels across markets which are reflected in the 47% growth of our domestic subscription revenues.”
As per group’s statement, in June, ZEE5 had 76.4 mn monthly active users (MAU) globally. The platform had a global daily active user (DAU) base of 6.6 million. The company said that ZEE5 users spent an average of 33 minutes per day on the platform.