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HomeNewsNational NewsTV viewership agency BARC India unveils self-service portal for viewership reports
Thursday, 08 August 2019 09:58

TV viewership agency BARC India unveils self-service portal for viewership reports

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Aiming to empower professionals who are in the business of data and analytics, the TV channel viewership measurement agency BARC India has launched a new online service called the ‘Self-Service Portal’ which offers a wide range of TV viewership and audience analytics reports at the click of a few buttons.

As per BARC, this will benefit the non-institutional users of BARC India data, and will provide on-demand access to valuable Audience Measurement reports basis the special requirement of the customer.

BARC India COO Romil Ramgarhia commented: “Our viewership is the currency basis which $5.7Bn worth advertising & content decision is made, but the application and impact of the data goes beyond TV ad spends and broadcast revenues. There are multiple entities that can benefit from our robust data to grow their business and we realised the need to make this data accessible to this larger audience and bring it to their fingertips.” 

There will be reports related to viewership analysis across channels, genres, TV programming, and advertising campaigns. Users can also customize these reports to suit their specific requirement. The data on the Self-Service Portal can be availed at a nominal charge through a swift online payment and the report will be delivered via e-mail within 2 to 7 business days depending on the nature of the report requested.

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