As per BARC, this will benefit the non-institutional users of BARC India data, and will provide on-demand access to valuable Audience Measurement reports basis the special requirement of the customer.
BARC India COO Romil Ramgarhia commented: “Our viewership is the currency basis which $5.7Bn worth advertising & content decision is made, but the application and impact of the data goes beyond TV ad spends and broadcast revenues. There are multiple entities that can benefit from our robust data to grow their business and we realised the need to make this data accessible to this larger audience and bring it to their fingertips.”
There will be reports related to viewership analysis across channels, genres, TV programming, and advertising campaigns. Users can also customize these reports to suit their specific requirement. The data on the Self-Service Portal can be availed at a nominal charge through a swift online payment and the report will be delivered via e-mail within 2 to 7 business days depending on the nature of the report requested.