Google will digitize content from over two decades from All India Radio and Doordarshan on Google Arts & Culture, and host digital archives of Prasar Bharti in over 12 Indian languages on YouTube.
This will help viewers from any country watch the full parade and Prime Minister’s speech live on Doordarshan’s YouTube channel, and such other events.
Google India and South Asia Director Public Policy Chetan Krishnaswamy commented, “Google takes pride in partnering with Prasar Bharati in promoting their library of rich content, as well as promoting Indian events of national importance to the Internet users across the world. With this collaboration, we are hoping to bring the best of Prasar Bharati’s broadcast programming to digital users across age-groups, in varied languages, and topics that are integral to India’s rich history and culture.”
Prasar Bharati CEO Shashi Shekhar added, “The partnership will help in bringing the content of National interest on the digital platform to a range of audiences globally. Some of these events include Independence Day-2018, Republic Day 2019, General Election 2019 etc. The partnership has also played a key role in creating mindshare for the Public Broadcaster among the young audience who are digitally savvy and are increasingly consuming media through smartphones and other mobile handsets.”