He said: “If we look at our own network, there was a huge uptake of channels on a la carte basis as well not just in Hindi GEC genre but in other genres as well. So it’s been a fairly good mix of bouquet and a la carte which is very encouraging. This shows that the consumer is willing to make a choice and willing to pay for the content that he or she wants to consume.”
Sony Entertainment Television (SET) and Sony Sab are the most subscribed channels on a la carte basis from the SPNI network, he said. “NTO (new tariff order) needs some more time to settle down. He believes that the NTO needs at least 2-3 months to fully settle down.
He added: “NTO is still not fully settled. It will still take time to settle down. The consumers have accepted that there is a change. As the level of understanding increases, they will start to make choices as they deem fit. The DPOs have also come up to speed on their systems and processes. It will take another two to three months to come to a stage where we can say ‘now it is fully on track’.”
Talking about TRAI’s new consultation, he said that it is pre-mature as the industry has barely recovered from the after-effects of migrating millions of consumers to the new regime.
He said: “It is pre-mature to revisit the regulation that has just been implemented. It was a herculean task for the broadcasters as well DPOs to migrate 130 million+ subscribers to the new regime.”