However, total TV + OOH impressions have fallen sharply to 15 billion compared to 15.1 billion in the previous week. Total TV impressions have fallen to 14.8 billion from 14.9 billion. In this week, Sony Entertainment Television (SET) has moved to the fifth position pushing Zee TV down to the sixth spot. The rest of the positions remained unchanged.
Top 10 Hindi GECs in urban + rural HSM -SET and Zee TV swapped positions while the rest of the table remained unchanged.
Top 10 Hindi GECs in urban HSM -&TV and Big Magic have jumped to the eighth and ninth position respectively while Star Utsav has dropped to the tenth spot.
Top 10 Hindi GECs in rural HSM -SET and Colors exchanged positions while the rest of the table remained unchanged.
In English news genre, India Today Television has fallen to the fifth spot while Republic TV, Times Now and CNN-News18 have maintained their respective positions. ABP News and News18 India have swapped positions while the top 3 positions have remained unchanged in urban + rural HSM.
In rural HSM, India TV and Republic Bharat have swapped positions even as the top 3 remained unchanged.