In its submission to the TRAI consultation paper, AVIA said that several industry stakeholders had requested TRAI to review the implementation of the New Tariff Order (NTO) after two years of experience with sufficient data.
He urged the Telecom Regulatory Authority of India (TRAI) to defer the consultation paper on broadcast tariff as the Indian broadcast industry has already incurred a significant cost towards migrating to the new pricing regime.
It noted that due to uncertainty and confusion in the initial stages of the NTO, the industry also realised a dip in revenue to the tune of Rs 1500 crore between January-June 2019.
AVIA (earlier known as CASBAA) is a non-profit trade association of 90 companies dedicated to the promotion of multi-channel television via cable, satellite, broadband and wireless video networks across the Asia-Pacific region.
It said: “Since this is a considerably complex regime to implement and since we see no evidence of market failure that would warrant immediate re-regulation as currently proposed through this consultation paper, AVIA appeals to TRAI to not impose micro-managed measures onto the industry and allow for the NTO regime to stabilise optimally.”