The partnership is for Radio and Television.
These partnerships will help the Prasar Bharati in exploring new visions. It will also help the pubcaster to address the demands of new technologies and stiff competition. Broadcasting of programmes to be obtained through mutual exchange, co-production will lead to equity and inclusiveness among viewers/listeners of DD and AIR. Exchanges of technical Know-how, expertise, and training of manpower would help the public broadcaster to meet the emerging challenges in the field of broadcasting.