SPNI gets the rights for India and the subcontinent and will provide more than 200 hours of extensive coverage for each edition of the Australian Open. The channel will now be the home for the Australian Open and all the lead-up events including the Adelaide International ATP 250 event. Sony’s broadcast will be on a minimum of two English language linear television channels, along with streaming of all 16 match courts on video on demand (VoD) service, SonyLIV.
Tennis Australia CEO and Australian Open Tournament Director Craig Tiley commented: “We are delighted to not just extend but also expand our relationship with Sony Pictures Networks in India from 2020. This year’s Australian Open attracted record audiences in India which saw the key international market rise to our eighth biggest worldwide, and the third in Asia behind Japan and China.
SPNI Chief Revenue Officer, Distribution and Head – Sports Business Rajesh Kaul added, “We will be providing over 200 hours of live and non-live content for each edition of the Grand Slam for the next three years. Our coverage will include the live matches, studio shows, highlights, build-up thematic shows, Australian Open classics and more along with a dedicated AO section on SonyLIV.”