For its preparedness, ZEEL has already acquired a large number of films for the regional movie channels due to which its inventory has increased to Rs 4305.9 crore as on 30th September compared to Rs 3850.5 crore till 30th March 2019.
Speaking on the ad revenue, Goenka said ZEEL has grown at 2% despite the fact that the TV industry has seen a de-growth of 4%. He further stated that the festive season itself will drive some amount of advertising growth for the industry.
At present, out of ZEE5‘s 8.9 million daily active users, as much as 95% plus are from India. The platform’s user base is skewed in favour of the female audience in the 18-28 age bracket. “So I think the split last when I saw was about 57% skewed to females and 43% to males which is very familiar to what is on television.”