The second spot was held by youth genre which grew by 1.56 per cent; Zing channel gained the highest OTS with 86.2 per cent. The third spot was occupied by Hindi GEC genre that grew 1.44 per cent. DD National secured the highest OTS with 99.2 per cent.
As per report, music genre stood in fourth position in HSM. 9XM channel gained the highest OTS with 95.8 per cent. Sports genre stood on the fifth position and grew by 0.84 per cent in 6 metros market. In this genre, DD Sports gained the highest OTS with 97.7 per cent.
For those uninitiated, OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.