The network’s channels are ruling the rural market and continue to expand in the urban and regional markets as well. While Dangal TV has been a chart-topper for several months as per BARC ratings in the across genre and GEC categories, Bhojpuri Cinema also commands a leading position. Going forward, the company anticipates high growth for Enter10 as well with the launch of 52-week world television premiere.
Enterr10 CEO Joy Chakraborthy commented, “We will continue to invest in good library, innovative programming and of course distribution and I foresee a huge growth coming for this channel in the future. We have launched 52-week world television premiere. So, every week the channel has a world television premiere.”
He added: “The USP of Enterr10 is that it delivers consistent ratings through the day, making it a very lucrative choice for advertisers. Now with world television premieres, we expect further spikes in viewership, which will lead to higher rates for the said slot. While we are in leadership position in rural India, our strength in the urban market is also evident and this gives us a strong saleable reach.”
Also, Enter10 has successfully monetised South dubbed films, which are now a regular feature on the channel.