Zee Media Editor-in-Chief & CEO Purushottam Vaishnava commented: “With this move, it will help a consumer to understand the very essence of any national news. Zee Hindustan is a national news channel which aims to disrupt the thinking behind news. It is bringing in a change to the way news has been historically presented, laced with the opinion of the anchors. No change can be brought in without addressing audiences from every corner of the country. Therefore, we have launched the channel in Tamil and Telugu for very important communities of the country.”