As per channel, Little Singham Squad will reach out and teach the importance of self-defence to more than 3 lakh students across 700+ schools in 13 cities across India including Delhi, Lucknow, Kanpur, Bangalore, Chennai, Coimbatore, Madurai, Mumbai, Pune, Surat, Ahmedabad, Rajkot, and Baroda.
Discovery Head of Advertising Sales – South Asia Vikram Tanna commented: “The Little Singham Squad generated huge traction on-ground last year. The effort is to educate children to learn the importance of self-defence; understand the basics of what to do in case of an emergency. It is a worthy cause delivered in a fun-way leveraging Little Singham. The advertisers too love the engagement that Little Singham Squad has been able to deliver. Our endeavor is to increase the scale and impact of the program with each passing edition.”