As per channel’s claims, it has reached approximately 500 million viewers over the last year riding on their tentpole properties and integrated campaigns.
The channel has launched a campaign #TeenGunaFun to celebrate the 3rd anniversary.
Viacom18 Head – Youth, Music, and English Entertainment Ferzad Palia commented: “Riding high on its MTV lineage, MTV Beats has consistently and successfully cemented itself as a pureplay Hindi music channel over the past 3 years. As a testament to the success of its differentiated content, MTV Beats has witnessed a 30% increase in time spent in FY20. We have experimented with newer interactive formats that trigger higher engagement and break the monotony in a cluttered category, leading to MTV Beats being the fastest-growing channel in the category.”