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HomeNewsNational NewsMusic channel MTV Beats celebrates 3rd anniversary amidst growth in viewership
Thursday, 05 December 2019 05:26

Music channel MTV Beats celebrates 3rd anniversary amidst growth in viewership

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MTV Beats, the leading Hindi music channel, has celebrated its third anniversary. The channel registered a 30% increase in time spent in FY20. 

As per channel’s claims, it has reached approximately 500 million viewers over the last year riding on their tentpole properties and integrated campaigns. 

The channel has launched a campaign #TeenGunaFun to celebrate the 3rd anniversary.

Viacom18 Head – Youth, Music, and English Entertainment Ferzad Palia commented: “Riding high on its MTV lineage, MTV Beats has consistently and successfully cemented itself as a pureplay Hindi music channel over the past 3 years. As a testament to the success of its differentiated content, MTV Beats has witnessed a 30% increase in time spent in FY20. We have experimented with newer interactive formats that trigger higher engagement and break the monotony in a cluttered category, leading to MTV Beats being the fastest-growing channel in the category.”

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