TV impressions have dropped to 15.1 billion while TV+OOH impressions have declined to 15.3 billion. Dangal and Colors have retained the top positions in urban and rural HSM respectively in BARC week 1 for the period ending 3rd January.
Top 10 Hindi GECs in urban + rural HSM -Zee TV and Sony Sab have swapped positions while Big Magic has moved up to the sixth position pushing Sony Entertainment Television (SET) down. &TV has exited the table. It has been replaced by Colors Rishtey at the tenth spot.
Top 10 Hindi GECs in urban HSM -Zee TV has moved to the fourth spot while SET has slipped to the fifth position. The rest of the positions remained unchanged.
Top 10 Hindi GECs in rural HSM -Star Utsav has jumped to the eighth position while Star Bharat and Colors Rishtey have dropped to the ninth and tenth spots respectively.
In Hindi news, News18 India has risen to the second position in urban + rural HSM. India TV has slipped to the second position while Zee News has moved up to the fourth spot. ABP News has exited the table while being replaced by Republic Bharat.
In urban HSM, News18 India has jumped to the second spot from the fourth position while India TV and Zee News have dropped to third and fourth positions respectively.
India TV and ABP News have swapped positions while Republic Bharat has replaced Zee News at the fourth position in rural HSM.
In the English news genre, DD India has moved up to the third position pushing India Today Television down to the third spot.