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Monday, 27 January 2020 13:18

SPNI flags off cycling expedition to raise awareness on water conservation

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On 26 Jan, Sony Pictures Networks India (SPN) on 26th January started a cycling expedition at the Gateway of India, Mumbai, to raise awareness on water conservation. This is part of SPNI’s umbrella CSR campaign, ‘Ek India Happywala’ where a cleaner and greener environment is imperative. 

The broadcaster has partnered with the two mountaineers and cyclists, Mohit Tomar and Mitesh Singh. The 60-day long road expedition will cover a total distance of 6500 km, from Mumbai to Ho Chi Minh City (Vung Tau).

As per channel, they will travel across six countries, namely India, Bangladesh, Myanmar, Thailand, Cambodia, and Vietnam and touch three seas – Arabian Sea, Bay of Bengal and South China Sea. In addition to creating awareness on the looming threat around water scarcity, the cyclists along the expedition route will visit 30 schools and educate 3000 students with an aim to promote adventure-based leadership education as a part of curriculum to empower them, the leaders of tomorrow, to become change agents in their own right and contribute towards the development of the society.

Also, water will be collected from the three seas and major rivers along the way and distributed to major stakeholders such as schools. The cycles will boast inspiring taglines like “Every drop of water counts” and “Adventure is Education”.

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