Actors Alia Bhatt and Aamir Khan are the brand ambassador and will feature in the upcoming ad films.
At present, PhonePe is also the co-presenting sponsor for Star India’s TV broadcast of Indian Premier League (IPL) 2020. This is the second year in a row when the company has partnered with Vivo IPL which continues to be the biggest sporting event of the year in India.
PhonePe founder & CEO Sameer Nigam said, “Our vision is to liberate the flow of money and services so that everyone can unlock opportunities to progress at pace. Crafted with this belief, our new brand campaign is a reflection of everyday stories of progress with PhonePe. We are also excited to have Aamir Khan and Alia Bhatt as the face of our brand as they are a powerhouse of talent and appeal to Indians across the country. They are both inspiring and bold and personify values like integrity and trust that strongly resonate with the PhonePe brand.”