Anurradha Prasad Shukla, the president of AROI, said: “The radio industry has been struggling to deal with a steep de-growth, estimated at 20 per cent, in advertising expenditure, that has been fuelled mainly by a steep fall in government advertising.”
She added: "All private radio stations have come together to appeal to the central government for a set of much-needed reforms which are critical for the radio industry, especially in light of the current economic situation, which has been further compounded by the Covid-19 pandemic crisis."
She also suggested measures which include a one-year waiver of license fees and Prasar Bharti charges for radio stations and restoration of government advertising on radio to normal levels and payment of government dues on advertising from DAVP, NFDC and BSNL.
The statement added that since its inception, FM Radio has been an active and responsible partner of the government in the socioeconomic growth of India and has also contributed immensely through responsible messaging during natural and manmade disasters.
It said: "Radio has been one of the most responsible mediums of the country for communication at the grassroots level, and there has hardly been any complaint on any content by any radio station received by AROI or otherwise."