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Tuesday, 24 March 2020 10:34

Chrome Data Analytics and Media Report: English news genre becomes biggest gainer

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As per Chrome Data Analytics and Media report for week 11, English news has become the top gainer as the genre grew by 1.25 per cent. Lok Sabha TV channel gained the highest OTS with 99.8 per cent in six metro market. 

The second spot was held by Kids genre which grew by 0.78 per cent. Sony YAY! Kids channel gained the highest OTS with 92.2 per cent. Kids genre was followed by Business news channel as it grew by 0.66 per cent in six metro markets. CNBC Awaz secured the highest OTS with 84.9 per cent.

The fourth spot was held by English movies which grew by 0.28 per cent. Romedy Now channel gained the highest OTS with 50.1 per cent.  

For the uninitiated, OTS is the actual census based percentage connectivity of a channel spread across 86 million homes spread across Analog cable, Digital Cable and DTH.

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