In 2019, ALTBalaji and ZEE5 had partnered for content sharing. Now, Zee TV has come up with an innovative strategy of offering fresh OTT premium content to the television viewers on the back of that partnership.
Post the recent announcement of 21-day lockdown across the country, it is now uncertain when the shooting will restart. Major TV broadcasters have been impacted mostly by the decision as they are not able to churn new episodes of daily soaps.
Viewers can watch ALTBalaji content on Zee TV between 9 PM and 11 pm every week.
Ekta Kapoor posted a Tweet: "We can’t do anything to help our viewers but entertain them during these tough times so this gem from our library for you all! Your favorite pair #SakshiTanwar & @RamKapoor are back from tonight 9-10pm in #karletubhimohabat on TV! Enjoy the show while you're home & be safe!"
Zee TV Business Head Aparna Bhosle added: “In times where social distancing is the need of the hour to curb the outbreak of Covid-19 and people are spending more time indoors, the idea is to provide audiences with the most engaging entertainment for the entire family. We have a new 9 to 11 PM band with three new finite series.”