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HomeNewsNational NewsBARC TV viewership Report for Week 11: COVID-19 pushes up news channels’ viewership
Friday, 27 March 2020 11:02

BARC TV viewership Report for Week 11: COVID-19 pushes up news channels’ viewership

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As per BARC TV viewership Report for Week 11, Covid-19 has boosted the viewership of all TV news channels.  In urban + rural HSM, Aaj Tak has garnered 21.6 crore weekly impressions followed by Zee News (14.2 crore), India TV (13.75 crore), News18 India (13 crore), and ABP News (13 crore).

Also, in urban HSM, Zee News and News18 India have swapped positions while ABP News has replaced Republic Bharat in the fifth position.

While ABP News has jumped to the second position in rural HSM followed by Zee News and India TV, News18 has exited the table. NDTV 24×7 has entered the top 5 table in the English news genre, as per BARC India data for week 11. CNN-News18 has climbed to the fourth position while DD India has moved out of the table.

The total TV + OOH impressions have hit 16 billion from 15.2 billion in week 10. TV impressions have jumped to 15.9 billion from 15 billion. The news, kids, and movie genres have contributed to the upsurge in viewership.

Across genres top 10 channels -Colors and Big Magic have moved to sixth and seventh positions respectively. Zee TV and Sony Entertainment Television (SET) have dropped to eighth and tenth positions respectively. Nick has entered the table in the ninth position.

Top 10 Hindi GECs in urban + rural HSM -Colors has moved up to the fourth position while Big Magic has jumped to the fifth position. Zee TV and SET have slipped to sixth and seventh positions respectively.

Top 10 Hindi GECs in rural HSM -Sony Sab and Star Plus have swapped positions while the rest of the table has remained unchanged.

Top 10 Hindi GECs in urban HSM -There was no change in the table with Sony Sab retaining the top position.

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