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HomeNewsNational NewsBARC India now includes The Q India digital channel in its measurement plan
Saturday, 28 March 2020 11:04

BARC India now includes The Q India digital channel in its measurement plan

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The Broadcast Audience Research Council (BARC) will now also measure the viewership of The Q India digital channel, owned by Qyou Media. The company feels that it will help it to monetise The Q India’s television viewership.

The Q India is a Hindi language channel featuring India’s most popular digital content and social superstars, was launched in November 2017 at that time available in 14 million television homes. 

The channel is available to over 500 million Indians via 45 million satellite and cable television homes with partners including Tata Sky and Airtel DTH; over 300 million OTT users via digital platforms including MX Player, ZEE5, and Dish Watcho; and over 155 million mobile platforms including JioTV, Airtel Xstream and SNAP.

Qyou said: “Due to the necessity of citizens in India to ‘shelter in place’ during a 21-day countrywide government ordered lockdown, viewership of video content across television, OTT and mobile video platforms is continuing to rise rapidly with channels and programs reporting massive viewership increases. The Q India anticipates being a beneficiary of this viewership increase due to its unique television offering in India of digital content featuring social superstars and via non-television broadcast platforms all of which are experiencing significant viewership spikes.”

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