To support daily wage earners across industries, the company will be launching a social media campaign to encourage Indians to contribute and will match the corpus collected.
Viacom18 will be making Colors Rishtey available as a Free-To-Air channel until further notice. Furthermore, the company will now make select content available for public broadcaster Doordarshan’s patron viewers thus keeping them entertained with the very best of stories.
The group will also continue to amplify awareness and messaging around best practices during these times through its new public sector awareness campaign #RahoSafeGharPe. The campaign will stress on the need to stay home, wash hands frequently, and practice social distancing. The PSA will run on all Viacom18 network channels, its OTT platform VOOT, and its social media channels.
Viacom18 Group CEO and MD Sudhanshu Vats commented, “Unprecedented times like these demand for measures that are special, generous and speedy. The COVID-19 outbreak has created tremendous disruption across the nation. Even during such times, constant efforts are being made to ensure that our viewers are being entertained while being educated about the situation. Despite the risks, a few of our employees have stayed back at our offices thus ensuring that viewers get their daily dose of entertainment. We have been ensuring they are safe and are following safety measures. We have always believed that the onus rests upon us in giving back to society in times of need. We have extended support to all those daily wage workers that have been supporting us round the clock during production schedules. As a media company, we will continue to play a responsible role in echoing the larger message and extend support in all possible manners to help curtail the pandemic.”