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HomeNewsNational NewsLockdown helps boost news channels’ viewership; 300% viewership growth
Friday, 03 April 2020 06:51

Lockdown helps boost news channels’ viewership; 300% viewership growth

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The Corona caused lockdown has some positive impact on TV viewership, especially news channels. As per Broadcast Audience Research Council of India (BARC) and Nielsen’s Report, news genre has clocked around 300 per cent increase in terms of viewership across the general category (English, Hindi and regional). Whereas, the business news channels in both Hindi and English languages have risen by 180 per cent in viewership.

The primetime consumption of news across the country has surged by over 250 per cent, non-prime time news slot saw a rise of 344 per cent in terms of viewership. However, perhaps, for the first time, there has been a drop of over 15 per cent in viewership in general entertainment channels during the primetime slot.

The report added the overall growth of news channels across languages have seen a substantial rise of over 20 per cent from 7 per cent during the Covid-19 lockdown. These growth figures of news channels and all other genres are recorded in week 12 of BARC (21-27 March) when compared with week two and four of BARC (11-31 January).

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