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HomeNewsNational NewsGlobal kids entertainment company Moonbug aims Indian market
Monday, 06 April 2020 12:17

Global kids entertainment company Moonbug aims Indian market

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To exploit the untapped Indian Kids entertainment markets, the global leader in Kids-focused entertainment segment, Moonbug is now trying to partners with local players.

The London based company, Moonbug acquires, creates and distributes content for kids and is in active discussions with some of the leading platforms in India. For Moonbug, India as a key market when it comes to selling its engaging kids content, especially in the context of the proliferation of digital platforms in the country.

Moonbug EMEA head Nicolas Eglau commented: “We would love to work with leading platforms, studios and brands to put Moonbug characters into the hearts and minds of Indian families. The response from the Indian market so far has been very encouraging. And we feel very bullish about India’s prospects in 2020. We are exploring different opportunities within India and are working with both media platforms as well as ed-tech companies like Byju to create even more educational content for our viewers and their families.”

He added: “We’re looking to have a 360-degree exploitation, meaning we’ll be licensing everything from content to toys to merchandising, etc. We have a lot of new licensing deals in the coming months globally, so be on the lookout.”

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