The lockdown has impacted the sustenance of the daily wage earners from production crew involving a gamut of people like artists, cameramen, spot boys, light boys, and their dependent families. SPNI is reaching out to the daily wage earners identified by their respective trade associations with free coupons which they and their families can exchange for their daily necessities like food and essential items at select retail stores. SPN is also working with its various commissioned production houses to disburse a month’s salary to each daily wage earner.
Apart from this, SPINI has also contributed to the ‘Swades COVID Fund’, set up by the Swades Foundation which provides medical equipment and consumables, procured under their direction for their fight against the COVID-19 pandemic.
SPNI MD & CEO NP Singh commented, “In light of the global pandemic, we are witnessing large communities across the world coming together to tide over the crisis. These unprecedented times have had a cascading impact on the media and entertainment industry, which employs a huge number of daily wage workers. As a conscientious conglomerate, it is our responsibility to direct efforts towards ensuring aid reaches our primary beneficiaries who have contributed to the success of the network. Besides this initiative, we are also providing coupons to the migrant workers from this daily wage workforce, which they can trade-off at certain retail outlets for groceries and essential supplies. We will leverage every opportunity to help our country at large to get through trying times like these.”