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HomeNewsNational NewsPB greenlights DD restructuring & new creative vertical
Tuesday, 07 April 2020 11:10

PB greenlights DD restructuring & new creative vertical

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The restructuring of the national broadcaster DD that will now have a separate dedicated vertical for handling content operations has been approved by Prasar Bharati.

PB held a meeting in which it was also indicated that identified professionals must be tuned into the goals and responsibilities of the Public Broadcaster as mandated by Parliament.

In its 156th meeting, PB has authorised the search and selection committee headed by Prasar Bharati Chairman A Surya Prakash to select suitable professionals for the roles of Chief Content Officer and Channel Heads on a contract basis.

PB added that suitable professionals may be identified with 15-20 years or more of experience in broadcasting with specialisation in news/culture /arts /entertainment/sports and other genres of relevance to public broadcasting, having held leadership roles over the last five years, preferably at a large network with responsibility for one or more channels with a nationwide viewership footprint.

The Chief Content Officer will be responsible for the content/creative functions and operations across the Doordarshan network (National and regional channels) in line with the goals and objectives of Prasar Bharati, the Channel Heads are expected to manage individual channels in line with the Content and Channel Strategy.

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