The channel has launched ‘Senior Patrol’, which has been carried out in collaboration Senior Patrol is targeted towards helping the most senior and susceptible members of the society. Under this initiative, they deliver essentials like food, medicines, etc. to senior citizens amid the lockdown, in the safest way possible.
Also, ABP News initiated a message-driven campaign called #CoronakoDhona. The campaign was successful in spreading awareness on the preventive measures against the spread of the virus.
To battle fake news, ABP News took special programming initiatives such as ‘Sachchai ka Sensex’, to appraise the viewers about the facts and separate them from the misleading medical information, rumours, falsehoods, etc.
ABP Ganga telecast ‘Corona Ke Karam Yodha’ to throw light on the unsung heroes of COVID-19, whether they are policemen, doctors, or any other individuals. This was successful in kindling the essential message of social cohesion & global solidarity to the viewers, in the time of crisis.
ABP News Network CEO Avinash Pandey said, “COVID-19 has emanated a sense of disruption and despair worldwide. Through these initiatives, our aim was to safeguard the health of the people, spread maximum awareness, create a positive societal impact, and most importantly, fulfill our long-standing commitment to deliver the best at all times.”