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India's Leading Source for Broadcasting & Broadband Information - CableQuest Magazine
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National News (4239)

Sarthak Music Pvt Ltd has got TV channel license for its Sidharth Bhakti channel from the Ministry of Information and Broadcasting (MIB). The non-news uplinking/downlinking licence was granted on 17th  March.

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The restructuring of the national broadcaster DD that will now have a separate dedicated vertical for handling content operations has been approved by Prasar Bharati.

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To help people cope up with the lockdown due to Corona, the major news broadcaster News broadcaster ABP News Network (ANN) has collaborated with Robinhood Army (RHA). 

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As Congress President Sonia Gandhi has recently made suggestion to the PM about “complete ban” on media advertisements for two years in the interest of a healthy and free media, the News Broadcasters Association (NBA) has called upon her to withdraw her ideas.

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To enable more than 5000 daily wage earners to stay safe in times of Corona, the media giant ZEEL has donated to Prime Ministers’ Citizen Assistance and Relief in Emergency Situations Fund (PM CARES Fund) and is undertaking various activities.

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To exploit the untapped Indian Kids entertainment markets, the global leader in Kids-focused entertainment segment, Moonbug is now trying to partners with local players.

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To support the daily wage earners in M&E sector during lockdown due to Corona, the leading broadcaster Sony Pictures Networks India (SPN) is spending Rs. 10 crore.

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Though TV broadcasters are worried as advertisers are shying away from placing ads due to Corona spread and lockdown, the credit rating agency ICRA stated in its latest report that the impact is high for the film production and exhibition segments, it is medium for television broadcasters, film distribution and print media, and low for the distribution platform operators (DPOs).

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Several journalists have complained to the News Broadcasters Association (NBA) against open threat issued by 2 Moulanas in the matter of Tablighi Jamat’s role in spreading Corona.

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Lockdown caused by Corona has helped double data consumption in Rural India, like it did in Urban India. As per media reports, CSC e-Governance Services India, which holds licence for providing internet services, recorded an increase in data consumption to 4.7 terabyte (TB) as on March 30 from 2.7 TB on March 10.

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The leading news group New Delhi Television (NDTV) has been given some relief in tax assessment case by the Supreme Court, though the government has sent a fresh notice to the media company in the same regard.

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To help people fight Corona, the leading broadcaster Sony Pictures Sports Network has launched a campaign #IndiaHumHongeKamyab. 

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The Corona caused lockdown has some positive impact on TV viewership, especially news channels. As per Broadcast Audience Research Council of India (BARC) and Nielsen’s Report, news genre has clocked around 300 per cent increase in terms of viewership across the general category (English, Hindi and regional). Whereas, the business news channels in both Hindi and English languages have risen by 180 per cent in viewership.

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Declining any move to gag media, the Editors Guild of India wrote a letter to in which it expressed its reservations against the government for holding the media responsible in the Supreme Court for creating panic in the country amid coronavirus pandemic.

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The COVID caused 3-week lockdown is helping the broadcast segment see unprecedented growth in TV viewership.  The second week of lockdown helped the sector witness highest-ever TV viewing at 1.2 trillion minutes, as per a BARC-Nielsen joint study.

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Due to lockdown, video call conferences are increasingly being used by companies to keep the work going. To tap the situation, the social media platform Facebook has launched the desktop version of its Messenger app for Apple's Mac and Microsoft's Windows.

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Corona has brought down all businesses including ad revenue of broadcasting sector. They are worried at a drop in advertising revenues after top spending companies put many planned campaigns on hold or even cancelled them. For broadcasters, 60-65% of their top-line comes from ads.

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Following the order of the Supreme Court, the News Broadcasting Standards Authority (NBSA) has issued an advisory for its members asking them to provide verified information to viewers besides telecasting the positives steps being taken to fight Corona.

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The ministry of information and broadcasting (MIB) has launched a portal, COVID-19 Fact Check Unit to battle rumours and fake news during COVID-19.

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Due to 21-day lockdown caused by Corona, news segment has witnessed 300% growth which is unprecedented. In the genre, Network18, which owns News18, garnered an average daily reach of 19 crore Indians in week 12.

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