As per TV viewership rating agency, BARC India, it will be integrating Out of Home (OOH) and TV viewership in its BARC India Media Workstation (BMW) software from this year. This will enable BARC subscribers to understand the overall viewership garnered on TV and the combined impact of the two mediums.
Soon, a survey will be conducted by Prasar Bharati to assess the demand for sports coverage on the public broadcaster’s platforms like Doordarshan (DD) and All India Radio (AIR), according to Prasar Bharati CEO Shashi Shekhar Vempati.
FAIRFAX, VA – March 20, 2019 – AVIXA™, the Audiovisual and Integrated Experience Association, producer of the annual InfoComm India trade show and co-owner of Integrated Systems Europe (ISE), is compelled to clarify that it has no relationship with the recently launched AV-ISE, the AV Integrated Systems Expo, to be held in Mumbai. AVIXA’s pro-AV trade shows around the world set the standard for events promoting audiovisual experiences, technologies and professional development.
Broadcaster Star India has received the green light from the Ministry of Information & Broadcasting (MIB) to rename its licences Star Movies Kids and Star Movies Kids HD to Star Sports 1 Bangla and Star Sports 1 Marathi. Star Sports 1 Bangla launched on 5th March with an MRP of Rs 19.
As per report for week 11 of Chrome Data Analytics and Media, the music genre has grown 3.93 per cent with the highest opportunity to see (OTS). B4U Music earned the highest OTS with 84.7 per cent in in HSM excluding the less than 1L-market.
Cricket is always the king in India, as advertisers are lining up to book ads for IPL 2019 despite TRAI Tariff Order. The Indian Premier League (IPL) will start from 24 March 2019.
The etch giant Google has partnered with the Indian Performing Right Society (IPRS) which will allow it to use IPRS members’ Indian works repertoire in India across YouTube and related services.
Prasar Bharati CEO Surya Prakash said that Prasar Bharti is now aiming to have quality content along with upgraded technology. He was speaking at the first International Broadcast Conclave on 19 March.
The free to air (FTA) Punjabi movie and music channel, T TV – Taur Punjab Di, has got Rs 15 crore boost from Teleone Consumers Product.
Celebrating the ‘World Consumer Rights day’ on 15 March, the Advertising Standards Council of India (ASCI) launched WhatsApp No. +91-7710012345 for registering complaints against misleading ads.
To provide ideas and direction for content planners and producers on how to use their programmes to promote gender equality and encourage change rather than perpetuate gender stereotypes, the national broadcaster Doordarshan on 14 March released guidelines.
As the UN resolution declaring Masood Azhar a global terrorist was vetoed once again by China, Indians are boycotting Chinese products. The social media in the country is on fire with messages appealing fellow Indians for boycotting of Chinese products.
At the recently held FICCI FRAMES 2019 –Mumbai, a special session was on the topic of ‘Regional: is it the giant waiting to be awakened?’ The panellists discussed the big growth of the regional sector in the media industry.
Post the theft of 400 kilos of copper wire from Prasar Bharti’s high power transmitter at Kingsway Camp, New Delhi, on 10 March 2019, the government may consider restoring the security of DD, AIR offices.
In follow up of its strict advertising policy, the tech giant Google has claimed that it has banned close to 2.3 billion ads in 2018 alone. Google released the 2018 ‘Bad Ads Report’ on 14 March and aims to make the web a better place for consumers by protecting them from misleading, inappropriate, or harmful ads.
The leading broadcaster Sony Pictures Networks India (SPNI) has acquired Indian subcontinent media rights of the Olympic Games Tokyo 2020 and the Winter Youth Olympic Games Lausanne 2020.
As per the EY-FICCI report ‘A billion screens of opportunity’, the Indian M&E in 2018 saw 40 deals with a value of $2.8 billion in 2018. In 2017, it was $1.3 billion.
While delivering a keynote address at FICCI Frames 2019 on 12 marches, the I&B Ministry secretary Amit Khare said that the draft of the proposed National Broadcast Policy is being prepared in consultation with key stakeholders. He added the ministry is working with Federation of Indian Chambers of Commerce & Industry (FICCI) on this policy.
On 10 March, the Election Commission of India announced that Lok Sabha elections would begin on April 11 and would be held over seven phases till May 19. Counting of votes will take place on May 23, 2019.
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