TRAI’s new tariff order caused massive damage to the broadcasters, as per Asia Video Industry Association (AVIA). It said the industry incurred Rs 850 crore in costs towards consumer awareness and migration to the new regime and put in place business strategies aligned to the New Tariff Order (NTO).
R Vasumathi, the DD’s Assistant Director of Programme in Chennai, is in soup as the Prasar Bharati (PB) has initiated disciplinary proceedings against him for failing to telecast live on DD Podhigai a speech by Prime Minister Narendra Modi at the Singapore-India Hackathon 2019 held at IIT Madras's research centre in Chennai on September 30.
To maximise the reach of its formidable sports properties including NBA, Sony Pictures Networks India (SPNI) will focus on smart marketing initiatives like getting in celebrities who are passionate about sport, having more focussed programming initiatives and sometimes starting a push well in advance. An example of this is the Olympics where SPNI released an anthem for the event a year ahead of the 2020 Tokyo edition.
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