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The tech major Amazon will use high profile Original series to boost sale of its Fire TV Stick. Jeff Bezos owned major said as the regional and international over-the-top (OTT) players are focusing on Originals, it will help boost the streaming device category in India and drive uptake of its Fire TV Stick, as a lot of people in the country have already shut off cable TV services.

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This general election has been not only too noisy but was also known for the over use of digital methods. As per various experts, people are going to use digital platforms to seek info on vote counting and results on 23 May.

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To procure 2 highly popular shows, the global OTT plantroom Viu has reached an agreement with Keshet International (KI), which is a global production and distribution company.

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As per a Germany-based data research firm Statista’s report - Digital Economy Outlook, over the top (OTT) or streaming video-on-demand services are a way ahead of TV in terms of customer satisfaction in India. Overall, India is at the third spot (52 per cent) when it comes to pay for content, after China and Brazil.

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The Best Creative Digital Award at the recently held first edition of the Star Re-Imagine Awards was given to the OTT platform Netflix.

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The much awaited OTT platform by Disney may erode 7% Netflix viewers’ base, as per a recent survey by Piper Jaffray. 

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Friday, 17 May 2019 11:00

ShemarooMe partners with Apple TV

Apple TV which was launched in several countries recently has partnered with country’s leading content house Shemaroo Entertainment’s OTT platform ShemarooMe. The popular Indian app will now offer its content on Apple TV. 

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The leading direct to home (DTH) Tata Sky has unveiled an over the top (OTT) aggregator service ‘Tata Sky Binge’ which will offer digital content from multiple OTT apps on TV through Amazon Fire TV stick.

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Now Apple phone owners could watch HBO, Starz, Showtime, Smithsonian Channel, Epix, Tastemade and new services like MTV Hits, as the iPhone maker has launched Apple TV app in over 100 countries including India across iPhone, iPad, Apple TV, and select Samsung smart TVs.

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Setting a record, Star India's streaming service Hotstar registered 18.6 million concurrent viewers during IPL 2019 final. The match was played between Mumbai Indians and the Chennai Super Kings. 

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This is the first time that an OTT platform is using public WiFi to keep users engaged. The leading video on demand platform ShemarooMe has launched a digital campaign which attracts public Wi-Fi consumers through Quantifi.

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From June 2019, users in the UK market will be able to see Zing, &TV, Living Foodz, as per announcement made by ZEEL.  The step is similar to the move by Star India in the US to shut down linear channels and put all the content on its digital streaming platform Hotstar.

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On 10 May, the central government was asked by the Supreme Court to reply on plea to regulate Netflix, Amazon Prime Video content. 

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Riding high on renewed popularity, the government owned DD National has crossed 1 million subscribers mark on Google’s YouTube. DD News and Rajyasabha TV have already achieved this feat.

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Children’s subscription-based video on demand (SVoD) service ‘Kids Room’ will debut this summer. The platform will be launched by DHX Media and will be an ad-free service featuring kid-friendly shows drawn exclusively from DHX Media’s leading library of kids and family content. 

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To expand its reach, the video streaming platform Airtel TV has started a web version on the Xstream website. AirtelXstream.in, as per company, will provide content that is available on Airtel TV app along with live TV streaming of some channels.

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Riding high on the IPL 2019, the Paytm owned digital gaming platform Gamepind’s ‘Gamepind Fantasy Sports’ game has registered 30 million subscribers in a short span of time. The platform offers over 100 high quality casual and real money games to the users.

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The leading video on demand (VoD) SonyLIV is aiming big to keep its subscribers engaged. The platform is planning to increase live TV channel count to 120+ soon. It has already added 50+ live TV channels in the last three months across genres.

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Thursday, 02 May 2019 07:15

Zoom Studios to make OTT originals

Zoom Studio, which is owned by the Times Network-owned entertainment channel Zoom, will make original content for over the top (OTT) platforms.

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Thursday, 02 May 2019 06:47

Netflix adds high quality audio feature

To give cinema hall like experience, the leading OTT platform Netflix has ingrained the high-quality audio feature to its service.

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