The subscribers of the popular Bengali OTT platform hoichoi will get free GrabOn coupons, as the both companies have entered into a partnership which will provide users with discounts on verticals from food, fashion, travel, etc.
To address the issue of price conscious Indian users, the global giant in video-streaming service, Netflix is experimenting with a low-cost mobile-only subscription for a select group of users in India, as per media sources. This is Rs 250 per month plan which is half of its Rs 500 entry-level subscription price in the country.
T-Series, the Bhushan Kumar owned music label, has crossed 90 million subscribers mark on Google’s YouTube. As per YouTube, T-Series channel’s subscription has grown by 80% compare to last year at 50 million. T-Series is followed by Swedish YouTuber PewDiePie’s channel, which has 33,000 less subscribers.
The leading over the top (OTT) platform YuppTV has bought the digital broadcasting rights for Indian Premier League (IPL) 2019 and will livestream the matches in South East Asia, Australia and Continental Europe aprt from Singapore, Malaysia, Sri Lanka and rest of world (RoW) including South & Central America and Central & Southeast Asia.
India’s leading news and local content discovery app Dailyhunt has partnered with the factual entertainment network Discovery Communications India (DCIN). This is a multi-year agreement, exclusive for the featured short-form content on Discovery Plus, will offer scalable monetisation opportunity to the two organisations.
To offer its audiences the choice to watch exclusive new content under the Hotstar Specials label, country’s leading video streaming platform Hotstar has launched a new subscription service ‘Hotstar VIP’ at Rs 365 per year.
According to FICCI-EY report ‘A Billion screens if opportunity’, the OTT platforms are getting good benefits with the implementation of the Telecom Regulatory Authority of India’s (TRAI) new pricing regime for TV broadcasting.
According to FICCI-EY report titled ‘A Billion screens if opportunity’, the Indian digital subscription revenue may touch Rs 5290 crore by 2021 up from Rs 1420 crore in 2018. The audio subscription will reach Rs 240 crore by 2021 registering a CAGR of 43%.
GoQuest Media Ventures, the independent content distributor, has partnered content producers from China, Thailand & Taiwan to bring their dramatic content to Vietnam OTT platforms.
Nestaway Assure, which is India’s first professional home maintenance subscription service, has partnered with over the top (OTT) platform ZEE5. The partnership will allow Nestaway to make the living experience in a rental house stress-free.
In Feb 2019, Amazon Prime Video stood at No. 1 position in OTT segment in India. It was the most-viewed platform in India for the period between 12 February and 3 March, as per a survey done by market research and analysis company Velocity MR.
Local content is ruling the markets in India as more and more people are having smartphones and cheaper data rates. According to a recent report from Alphabeta Strategy and economics, the paid video-on-demand (VoD) audience here spends 53% watch time on local content.
To use the original music in its content s such as videos, messages, stories and other creative content on Facebook and Instagram, the social media platform has partnered with T-Series Music, Zee Music Company and Yash Raj Films.
The leading video on demand (VoD) platform Hotstar has got a big fund boost from its parent company Star India and Star US Holdings. They have planned to pump in Rs 1066 crore into Novi Digital Entertainment, the operator of Hotstar.
As per wrestling entertainment platform WWE’s claims, its social media platforms have crossed 1 billion fans mark. Facebook alone has 501 million total likes. It has more fans than the NFL, NBA, Marvel, Nike and UFC. Instagram has 226 million total followers. It has more followers than FIFA World Cup, ESPN, HBO and NHL on Instagram.
The smartphone major Apple is planning to launch its upcoming TV streaming service on 25 March. As per media reports, the service will offer iPhone and iPad owners access to free original shows. It will also contain the option to sign up for other streaming services, like Starz and Showtimes.
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