The leading streaming platform MX Player will now be available on Amazon Fire TV Stick and Android TV.
The extremely popular in India, the short video social media platform TikTok may face troubles as the PMO has asked the IT Ministry to keep a watch on the Chinese app after numerous complaints.
As per a report by market research firm techARC, OTT platforms have totally invaded and occupied the minds and hearts of smartphone users in India; 79% such users in India are using these apps for entertainment.
Matrubharti Vishesh, a new Gujrati OTT content platform has made its debut on 17 July. The app was launched by Matrubharti, a regional language based content start-up based at Ahmedabad.
To address the issue of price sensitive Indian markets, the global video streaming platform Netflix is planning to launch lower-priced mobile-screen plans in India. The speculations were widely reported in media. However, the same has now been confirmed by Netflix.
The global leader in OTT segment, Netflix registered domestic subscriber loss for the first time in the last eight years. In Q2 of 2019, Netflix also added nearly 2 million fewer international customers than projected which was 5 million.
The leading video on demand service provider SonyLIV has added Amazon Pay in its digital payment option list. The platform will also offer cashbacks soon.
The global giant in OTT platform, Netflix has approved 5 new Originals in India. These will be across genres. These five series will be developed in collaboration with leading Indian studios including Shah Rukh Khan’s Red Chillies Entertainment and Anushka Sharma and Karnesh Sharma’s Clean Slate Films to Mutant Films.
The Google owned OTT giant YouTube has come up with new monetising opportunities for its major creators apart from ad revenue. Under this new initiative, the OTT platform is offering new options for channel memberships, custom stickers that users can pay to make appear in video chats, and new merchandising partners.
On Google Play Store, the popular OTT app by Sony Pictures Networks India, SonyLIV has crossed the 100 million app downloads. It has also achieved a 3X increase in monthly active users in 2019.
On 10 July, the Google owned OTT giant YouTube app made its debut on Amazon Fire TV platform and all Fire TV Edition smart TVs.
To drive POV and insights on issues like effective short format advertising content, brand misrepresentation, cross-media effectiveness, and ad fraud, the Mobile Marketing Association (MMA) India has launched its Creative, Measurement and Brand Safety task forces.
According to Zenith’s Advertising Expenditure Forecasts, internet advertising will account for 52% of global advertising expenditure in 2021. This will be the first time for it to exceed the 50% mark. This year, the figure is 47%.
From now on, global audiences of the Zee5 will be able to watch entertainment content from Bangladesh, as the OTT platform at joint press conference with Robi Axiata Limited held in Dhaka on 4 July announced its plans for the same.
The live streaming music app Spotify, which entered India recently, has launched its first TV campaign, ‘There’s A Playlist For That’. The campaign has Anil Kapoor and Ishaan Khattar as main stars and is being launched on TV channels as well as digital and OOH.
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