With this deal, YuppTV’s users from across the continents will be able to watch ALTBalaji’spremium content.
YuppTV Founder and CEO Uday Reddy said, “We are hopeful that our global audience will appreciate the latest addition of ALTBalaji’s content in our bouquet of entertainment services.”
ALTBalaji COO Sunil Nair said, “ALTBalaji’s original shows have been getting a steady stream of subscribers from the international markets. This alliance allows ALTBalaji to tap into the existing subscriber base of YuppTV and provides easy access to our award-winning shows. It is in line with our strategy of being available wherever the audiences are.”
ALTBalaji has a list of 20 original shows in various Indian languages across genres and is available in over 90 countries. Through this partnership, the expat community can enjoy the big screen experience provided by YuppTV.