Facebook head of product for video Paresh Rajwat said: “The world is witnessing consumer videos exploding on our platform and today, video has become one of the biggest drivers of engagement growth on Facebook. Besides community content, where people share their experiences, we are a platform where professional content creators come to find an audience and also earn money. Facebook Creator Day reinforces our continued commitment to support the publishers and creator community in India, helping them grow and monetize their videos on the platform.”
Facebook has introduced ad breaks before or during qualifying videos to assist video creators to earn money. Creators in India who join ad breaks will get a 55% share of the revenue from the video ads shown to the viewer. Ad breaks will available for eligible partners in Hindi, Bengali, Tamil, Malayalam, and English.
Condition: In order to be eligible for ad revenue share, videos will have to be published from a page that has at least 10,000 followers and not a profile. A content creator needs to have 30,000 one minute views of videos in 60 days.
Not only Facebook, YouTubealso works on 55:45 ratio with content creators getting 55% of the ad revenue earned.